Meanwhile, database-marketing companies are tracking their buying habits and selling the information to your competitors. Your competition is courting your customers and plastic customer loyalty cards are used to develop your customers and process transactions.

Showing appreciation will go a long way toward strengthening your relationship. One way to show customers you value their business is to provide them with glossy, personalized customer loyalty cards. Acknowledge frequent visits and award points to your customers according to their level of spending in your business. Magnetic stripe and smart card technology on ID cards can benefit both of you: Offer your customers product discounts and points toward merchandise, and record valuable data about their buying preferences at the same time. Stock complimentary products in close proximity to their favorites. Team up with area merchants to offer joint promotions. Tailor-design your sales and marketing efforts directly at your customers' needs. Build loyalty with customer loyalty cards and watch your business grow!

Customer ID Cards

Alpha Card Photo ID Systems are ideal for:

• Frequent customer loyalty cards
• On-site program registration
• Paperless coupons and promotions
• Instant loyalty account balance reporting
• Instant recognition of VIP customers