With an El Nino winter upon us, it’s shaping up to be a spectacular ski season. Boarders and skiers across the northern hemisphere have been jibbing and carving for weeks. Now that the snow is here to stay for a few months, it’s an ideal time to consider how Ski Resort ID Cards can maximize profits and save everyone time and money.

Frequent patrons invest hundreds of dollars in a season pass with the expectation that their card will endure the entire season of extreme conditions and heavy use. Also, pass holders expect cards to provide quick and convenient access to lifts with a flawless system. And they don’t want to stand in line for a couple hours to get their ID photo taken at the beginning of each season. It doesn’t hurt to have an eye-catching design with great ID photos. How do your cards measure up?
While the most common use of resort cards is season passes, there actually exist a huge number of other uses for ID card systems on the mountain. Employee badges can identify workers, track hours and control access. Skiers can use cards for cashless payment of lift tickets, food, lockers, daycare and any other resort facilities that might benefit from quick and convenient payment. Local businesses often use cards as identification to provide discounted food and services to card holders, which is an added incentive at no cost to you. Additionally, cards can help employees and skiers stay safe by providing emergency information such as next of kin contact phone numbers or special medical conditions.
In areas with a high density of resorts, it’s especially advantageous to stay on top of the competition with a highly functional card program. Even resorts without nearby competitors can increase their profits by enhancing pass programs, because skiers are more likely to make the big investment when offered increased convenience and incentives.
Designed specifically for ski resorts, we offer a Standard Ski Resort ID System and a Premium Ski Resort ID System. Both include everything needed to create custom, durable cards for the slopes. While you’re at it, check out our lanyards and badge reels.