While all ski resorts sell paper lift tickets that can get you to the top of the mountain, season pass holders and frequent riders deserve something a bit more professional. That’s why most resorts now offer high-quality photo ID cards to those who hit the slopes on a regular basis. Alpha Card provides ski and snowboard resorts with professional ID card systems that can be used to produce durable photo IDs for skiers, snowboarders, and also employees.
High-quality ski and snowboard passes last longer than paper lift tickets because they’re printed on durable PVC plastic. PVC cards can endure the rigors of a long season on the slopes, which is important since many ski resorts require the passes to be out and on display at all times.
Another benefit of well-designed season ski passes is they prevent cardholders from sharing their passes with others. If the ski pass features a clear full-color photo of the cardholder, it will be easy to spot when an imposter attempts to use someone else’s pass for the day.
Good-looking photo ID cards for snowboarders and skiers also help to enhance customer loyalty. Ski resorts can actually use season passes as a way to extend their branding. If the cards are seen around town, and the design is memorable, new riders will be drawn to the mountain.