Casinos may seem like a surprising place to find ID cards given the natural imagery of coins, bills, and chips that are associated with gambling. Casino cards, however, can help casinos and other gaming establishments drive customer loyalty and simplify the entire gambling process for customers.

For frequent casino customers, casino cards make it easy to hit the rewards jackpot. Cardholders may receive discounts, perks and other privileges such as access to VIP areas for high-rollers. While customers receive great benefits, casinos stand to profit from valuable information on spending habits, game preferences, and the success of marketing campaigns and other promotions.
Casino guests can load money onto their cards before they start gambling, which can be used for everything from the slot machine and roulette table to cashing out chips. Casino cards even allow cardholders to set limits on how much they want to spend for gamblers on a budget. If the casino boasts a gift shop or other retail establishments, casino cards can act as cashless payment cards.