England’s Bristol City Football club is introducing a new smart card program that will award loyalty points to fans who frequently attend away games during the upcoming season. Yes, this is the world of European Football (don’t call it soccer), where faithful followers demonstrate unbridled fanaticism by traveling with their teams. The rewards program is just one way the club is taking advantage of their new smart card ticketing system, in which fans can purchase “season cards” containing electronic tickets.

The loyalty points program is a new feature of this smart card setup. Here’s how it works: Season card holders receive a certain number of points when they purchase tickets to away games. Some games are worth more points than others, as a way to reward the true diehard fans. For instance, games broadcast live on TV would be worth more because the fan is really showing some pride by traveling to see the club when they could be watching from home. The fans with the most points at the end of the season are then awarded first preference for tickets to the next season’s elite matches. It’s a pretty novel idea, and gives us another fine example of loyalty cards in action.