ID cards that stand out can build company branding and increase security, as well as help loyalty program members remember to use cards. There are several techniques to increase card visibility, including design considerations as well as how cards are worn or displayed.

Colors and graphics can be incorporated to increase card visibility. A common use of color is in a coding scheme, which is often used to denote different levels of security clearance. Companies and organizations can increase branding by using its official color palette in its card design. The addition of graphics, such as logos or images, also helps differentiate cards. Meanwhile, bright colors or a unique combination can help card holders remember to use cards, which is especially beneficial with customer loyalty cards.
Secure holographic watermarks increase security while distinguishing them from other cards. Many ID card printers can add holographic watermark overlays or laminates during the printing process. AlphaCard also offers self-adhesive watermark stickers that are applied by hand.
In highly-secure card programs, it’s often beneficial to have cards worn at all times. Certain ID accessories, such as ID badge holders, increase security by making cards more visible.
AlphaCard offers an abundance of ID card advice, including ID card design tips.