When Northwestern University students returned to campus this fall they were greeted with a brand new loyalty program that earns them rewards at on campus eateries and participating businesses off campus. NU partnered with a Chicago-based startup to move to a scanning system that awards points that can then be redeemed for free meals, food, or even a full catered lunch at six dining halls and some retail locations on campus.
Students participating in the new loyalty program create an account by downloading an app for their smartphones or registering a swipe card with a detachable keychain card that is available in dining halls and NU retail locations. Each participating business has an iPad that is used to track loyalty points by scanning a student’s smartphone app or swiping their card. NU students can track their rewards in store or online.
Each visit earns a set number of points that will then be redeemable for a variety of rewards at that location. For example, a dining hall visit or retail purchase is worth five points. Students can save up their points for smaller items like a free coffee, soda, or meal voucher, while a larger number of points can be exchanged for a free lunch for the student and three guests.
On campus the loyalty program is limited to dining halls and other food options. Off campus the program extends to a wide variety of businesses including a comics store, restaurants, and a nail salon. Each business creates their own structure of incentives for students.
Customer loyalty programs are a great way to build lasting relationships with your customers. AlphaCard offers a variety of photo ID systems that provide a platform for creating personalized customer cards.
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