Customer loyalty cards are a great way to increase business and keep an edge over the competition. Starting a customer card program is an easy way to provide customers incentives to stay loyal to your business. Perfect for any kind of retail application, cards are commonly used in everything from fashion to grocery stores to home improvement stores.

Retail customer loyalty cards encourage customers to spend their money at your establishment to accrue incentives. Most retail card programs use a point system based upon expenditures or frequency of purchases, but with a custom card program it’s easy to create a system tailored to your marketing and sales goals.
In addition to garnering business, starting a customer loyalty card program can help track important marketing data. ID card software helps you manage a database that stores information on purchasing habits. Additionally, customer cards are a big opportunity for branding because they can be custom designed to incorporate your company’s color palette and logo.
Retail customer loyalty cards use an ID card printer capable of encoding barcodes, magnetic stripe cards or smart cards. AlphaCard offers ID card systems with everything needed to start a customer loyalty card program. Consider the Basic Duplex ID System featuring the Fargo DTC1000 dual-sided printer and AlphaCard Light ID Card software. Another option is the Standard Laminating Photo ID System which produces laminated cards for added durability.