What are Loyalty Cards?

Customer loyalty cards usually offer rewards or discounts that accrue when customers use the card at retail establishments like grocery stores, coffee shops, and boutiques. Discounts are applied to certain items, and are granted when customers present their card at checkout. Customer purchase information is tracked in special software which can show which discounts were appealing to certain customers, or what items certain customers chose are more likely to purchase. These discounts and rewards programs can also create a loyal customer base.

Customer and member data obtained from loyalty programs can be invaluable to retailers, and it can be easily achieved with a customer loyalty system. Data from customer loyalty systems can reveal important trends such as the products that are most often purchased, popular brands, and the average amount customers are spending when they use the cards. These are all solid reasons for a retailer or B2C company to adopt a loyalty program.

Loyalty cards require specialty software and usually require integration with existing POS systems. Once a loyalty system is in place, compatible cards can usually be printed and encoded using a standard ID card printer.

Are Loyalty Programs the Right fit for my Organization?

Customer loyalty cards, already extremely common at gift shops, department stores, grocery stores and discount retail establishments, can make both the customer and retailer happy with discounts and valuable customer data. If you’re in the retail industry, and would like to know about your customers as well as show your appreciation for their business, a customer loyalty program might be an optimal choice.

Ready to Learn More About Loyalty Cards and Programs?

AlphaCard systems can be used to print and encode cards to work with almost any existing loyalty program. However, we do not offer specialty software for managing loyalty programs or integrating with POS systems.

If your organization already has a loyalty program in place, get in touch with us about solutions for printing and encoding cards or key tags for your existing system. AlphaCard has established itself as a leader in building loyalty card systems for businesses and organizations across all industries. Call us today for a free, no-hassle consultation.