The Pacific Standard bar in New York City has launched a new membership card program that, like other memberships and customer rewards programs, gives bar patrons rewards for money and time spent in the Pacific Standard. This rewards program provides members with a photo ID card, and customers earn one point for every dollar spent at the bar.

Points can be accumulated and used for a variety of prizes - ranging from the absurd (beer collected from the bar's drain) to the luxurious (a round-trip flight to California). Pacific Standard co-owner John Rauschenberg doesn't expect customers to save up for the 7,000 points it takes to go to California, but he isn't holding his breath.

As for bar patrons, the novelty of the program has not been lost on them - some have even said that they'll use the Pacific Standard's "frequent drinker" rewards card more than their other cards for the grocery store. Owners Rauschenberg and Jon Stan plan on implementing the program in the next month and hope that the novelty and possibility of reward will draw more customers to the Standard in the future .